Our Internet company (Qopi.info) have many websites and online services and we needed to track all links that we posted in social networks, email marketing campaigns, banners, promoted content and links in our sites.
We were not be able to use other external URL Shortener service providers because:
- Owning a URL Shortener was strategic for our business (so we created this one).
- Many URL Shortener services have a short life span because of the difficulty in maintaining the service and dealing with issues (growth, spam, infra-structure, updates, hacker attacks, database consistency, broken links, support...). Before bit.do, we used some URL Shorteners that are not online anymore and we lost many links.
- Other URL shorteners were limited and didn't have the features we needed (full stats, security, personalized links, IP list from user clicks and more)